In 2021, marketing e-mails in the financial services sector had the highest click-to-open rate, at 21.45 percent. Publishing and automotive followed, with 18.07 percent and 13.35 percent, respectively.
Click-to-open rates of marketing e-mails worldwide in 2021, by industry
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Statistics on Email marketing worldwide
Overview
4
Usage
7
- Basic Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing email open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
16
- Unique click rate of marketing e-mails in Germany 2014, by industry
- Open rates of marketing e-mails in Europe 2021, by country
- Click-through rates of marketing e-mails in Europe 2021, by country
- Click-to-open rates of marketing e-mails in Europe 2021, by country
- Unsubscribe rates of marketing e-mails in Europe 2021, by country
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail open rate in North America 2009-2016
- Italy: newsletters opening rates depending on subject length 2018
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Statistics
- Unique click rate of marketing e-mails in Germany 2014, by industry
- Open rates of marketing e-mails in Europe 2021, by country
- Click-through rates of marketing e-mails in Europe 2021, by country
- Click-to-open rates of marketing e-mails in Europe 2021, by country
- Unsubscribe rates of marketing e-mails in Europe 2021, by country
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail open rate in North America 2009-2016
- Italy: newsletters opening rates depending on subject length 2018
GetResponse. (April 29, 2022). Click-to-open rates of marketing e-mails worldwide in 2021, by industry [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. "Click-to-open rates of marketing e-mails worldwide in 2021, by industry." Chart. April 29, 2022. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. (2022). Click-to-open rates of marketing e-mails worldwide in 2021, by industry. Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse. "Click-to-open Rates of Marketing E-mails Worldwide in 2021, by Industry." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/
GetResponse, Click-to-open rates of marketing e-mails worldwide in 2021, by industry Statista, https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/ (last visited March 29, 2023)
Click-to-open rates of marketing e-mails worldwide in 2021, by industry [Graph], GetResponse, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/942725/e-mail-marketing-click-to-open-rates-world/