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U.S. TV ad campaign success limitation factors 2018

Factors that are limiting the success of TV ad campaigns according to advertising decision makers in the United States as of July 2018

U.S. TV ad campaign success limitation factors 2018 This statistic presents the most common factors limiting the success TV ad campaigns according to advertising decision makers in the United States. During the July 2018 survey, 45.8 percent of responding U.S. ad decision makers in the stated that consumers being distracted by their second screens was a limiting factor for their TV ad campaigns.
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Factors that are limiting the success of TV ad campaigns according to advertising decision makers in the United States as of July 2018

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This statistic presents the most common factors limiting the success TV ad campaigns according to advertising decision makers in the United States. During the July 2018 survey, 45.8 percent of responding U.S. ad decision makers in the stated that consumers being distracted by their second screens was a limiting factor for their TV ad campaigns.
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Release date
September 2018
Region
United States
Survey time period
July 2018
Number of respondents
500 respondents
Special properties
advertising decision makers
Supplementary notes
Respondents selected up to 3 choices
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