Europe: home improvement shopping preferences by purchase channel 2014-17

This statistic shows the distribution of recent home improvement purchases in Europe from 2014 to 2017 by purchase channel, according to USP Marketing Consultancy's European Home Improvement Monitor. During the years recorded here, DIY shops remained to be the most popular purchase channel. Although online shopping was the least popular purchase channel in each of the recorded years, it was also the fastest growing channel, the only one to record growth in every one of these years.

Home improvement shopping preferences in Europe from 2014 to 2017, by purchase channel

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Release date

April 2018



Survey time period

2014 to 2017

Number of respondents


Age group

18 years and older

Supplementary notes

* Other category includes: furniture shops, garden centers, wholesalers and other shops.

** Survey samples sizes varied from year to year.
2014 = 71,243.
2015 = 78,987.
2016 = 79,871.
2017 = 86,050.

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Statistics on "DIY and home improvement market in Europe"

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