Brazil: locations to shop on Black Friday by type 2019

In 2019, approximately 38 percent of consumers surveyed in Brazil said they wanted to shop exclusively online on Black Friday later that year, down from 62 percent observed in 2017. Meanwhile, the share of respondents who stated that they had planned to make purchases both online and offline on the shopping day went from eight percent in 2017 to 25 percent in 2019.

Locations where consumers planned to shop on Black Friday in Brazil from 2017 to 2019, by channel

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Release date

September 2019



Survey time period

2017 to 2019*

Number of respondents

2,502 respondents*

Age group

18-65 years*

Special properties


Supplementary notes

* According to the source, 1,502 people in Brazil aged between 18 and 54 and who had shopped online or offline during the six months prior to the survey were interviewed from July 25 to 29, 2019. Moreover, 1,000 persons aged between 18 and 65 years participated on a online survey from August 15 to 20, 2019.

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Statistics on "Black Friday e-commerce in Brazil"

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