Social media platform used to access video on demand content Australia 2017

This statistic depicts the results of a survey into social media usage to access video on demand content in Australia in 2017. During the survey period, 50 percent of respondents stated that they had accessed video on demand content over the platform YouTube. By comparison, six percent reported to access via WhatsApp. Fifteen percent of respondents also stated they they had accessed video on demand through other social media platforms, including Pinterest and Linkedin.

Social media platforms use to access video on demand content in the past 12 months in Australia as of September 2017

Share of respondents
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Release date

September 2017



Survey time period

August 29, 2017 to September 7, 2017

Number of respondents

1,683 respondents

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

Original Question: "In the past 12 months, which of the following social media platforms have you used to watch professionally produced content. Select up to 5 options you use most."

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