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Latin America: social media reach 2020, by country

As of January 2020, nearly 98 percent of internet users in Brazil used social media. Furthermore, social media penetration rate reached 92.3 percent in Mexico and 91.1 percent in Argentina. All three countries had rates above the Latin American average at 80.9 percent. Overall, Chile and Uruguay had the highest percentages of population actively using social media in Latin American and Caribbean.

Social media penetration rate in selected countries in Latin America as of January 2020

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Sources

Release date

March 2020

Region

LAC

Survey time period

January 2020

Age group

15 years and older

Special properties

among internet users

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Statistics on "Social media usage in Argentina"

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