Preferred athletic apparel and sportswear brands among Canadian consumers 2018

Nike was the preferred athletic and sportswear brand among almost one quarter of Canadians who were surveyed by ProdegeMR in 2018. Adidas and Under Armour ranked in second and third places among respondents, with a 15.2 and 12.8 percent share of the vote, respectively.

Nike origins

Nike was founded in 1964 under the original name Blue Ribbon Sports. The first retail outlet was opened in 1966 and the Nike branded shoe was launched in 1972. The company changed its name to Nike, Inc. in 1978 and subsequently went public in 1980. In 2019, Nike’s worldwide revenue reached approximately 39.12 billion U.S. dollars and there were 29 Nike stores across Canada.

Canadian shopping preferences

Despite the clear preference for Nike branded athletic and sportswear in Canada, the most important things which consumers considered before buying athletic apparel and sportswear were comfort, price and quality. Just over five percent of survey respondents stated that brand was a leading purchase influence in a recent survey.