2018 Winter Olympics social media post volume, by platform

Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform

2018 Winter Olympics social media post volume, by platform The graph presents the volume of social media posts and interactions during the Winter Olympics in PyeongChang 2018, sorted by platform. Twitter accounted for 32,200 stakeholder posts during the Winter Olympics but generated only seven percent of all interactions.
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Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform

Combined total postsCombined total interactionsCombined new followers
Instagram15,313160,085,81011,654,317
Twitter32,20021,109,8802,682,163
Facebook16,29996,222,4032,850,832
Combined total postsCombined total interactionsCombined new followers
Instagram15,313160,085,81011,654,317
Twitter32,20021,109,8802,682,163
Facebook16,29996,222,4032,850,832
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The graph presents the volume of social media posts and interactions during the Winter Olympics in PyeongChang 2018, sorted by platform. Twitter accounted for 32,200 stakeholder posts during the Winter Olympics but generated only seven percent of all interactions.
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Release date
May 2018
Region
United States
Survey time period
February 9 to 25, 2018
Special properties
among athletes, organisations (including IFs, IOC & NOCs) and partners
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