• Australia - purchases from online and physical stores on Black Friday 2018

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This statistic shows the results of a survey about purchases from online retailers and bricks and mortar stores on Black Friday in Australia in 2017 and 2018. During the period examined, 53.24 percent of respondents in 2017 looked for Black Friday deals both online and from physical stores. In 2018, 56.55 percent stated that they intend to search online and in bricks and mortar stores. By comparison, in 2017 12.2 percent of respondents searched for deals in physical stores and in 2018, 6.31 percent stated that they intend to search for deals in physical stores.

Purchases from online and physical stores on Black Friday in Australia in 2017 and 2018

Characteristic	2017	2018*
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Release date

August 2018

More information

Region

Australia

Survey time period

2017 and 2018

Number of respondents

12,000**

Special properties

Information accessed November 20, 2018.

Supplementary notes

*2018 figures are based on stated intention to participate.

**Participants from 55 countries. The source does not provide a sample size for Australia.