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French consumers planning to purchase products during Black Friday by age group 2018

This statistic presents the results of a survey conducted in October 2018 about the interest for the Black Friday among French consumers, distributed by age group. It shows that 39 percent of the 18-24 years old planned to carry out purchases during the Black Friday after having already done so the previous years, while 21 percent of the 25-34 years old intended to purchase products on Black Friday for the first time in 2018.

Age distribution of French consumers planning to purchase products during the Black Friday 2018

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Sources

Release date

November 2018

Region

France

Survey time period

October 24-25, 2018

Number of respondents

1,012 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Avez-vous l'intention de profiter cette année du Black Friday pour réaliser des achats?"

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