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Email marketing open rates in the D-A-CH region by industry 2017
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Email marketing open rates in the D-A-CH region by industry 2017
Opening rates of marketing emails in the D-A-CH region* by industry in 2017
This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2017, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening more than half of the emails they received covering that topic.
Opening rates of marketing emails in the D-A-CH region* by industry in 2017
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Description
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More information
This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2017, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening more than half of the emails they received covering that topic.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Austria, Germany, Switzerland
- Survey time period
- 2017
- Special properties
- Opening rates were determined based on 1,000 Inxmail account holders
- Supplementary notes
- *The D-A-CH region refers to Germany, Austria and Switzerland.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Austria, Germany, Switzerland
- Survey time period
- 2017
- Special properties
- Opening rates were determined based on 1,000 Inxmail account holders
- Supplementary notes
- *The D-A-CH region refers to Germany, Austria and Switzerland.
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- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
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- 2019 State of Email Report
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- 2016 Consumer Views of Email Marketing
- Digital marketing in Italy
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- Digital marketing in the United Kingdom (UK)
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Are you planning on using email marketing for your company in the future?
- Planned formats of mobile e-mail marketing integration worldwide as of December 2016
- Share of companies using email marketing within their company in Belgium in 2016 and 2017, by market*
- Which media did you use in your company communication mix in 2015?*
- What do you wish to achieve with email marketing in your company?*
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- Share of small and medium-sized businesses taking orders via the internet in Australia as of June 2016, by industry
- Number of e-mail advertising campaigns of Media Markt in Spain during the Christmas season 2015-2016, by day of the week
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