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Email marketing open rates in the D-A-CH region by industry 2017
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Email marketing open rates in the D-A-CH region by industry 2017
Opening rates of marketing emails in the D-A-CH region* by industry in 2017
by S. O'Dea,
last edited
Nov 21, 2018
This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2017, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening more than half of the emails they received covering that topic.
Opening rates of marketing emails in the D-A-CH region* by industry in 2017
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by S. O'Dea,
last edited
Nov 21, 2018
This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2017, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening more than half of the emails they received covering that topic.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- Austria, Germany, Switzerland
- Survey time period
- 2017
- Special properties
- Opening rates were determined based on 1,000 Inxmail account holders
- Supplementary notes
- *The D-A-CH region refers to Germany, Austria and Switzerland.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- Austria, Germany, Switzerland
- Survey time period
- 2017
- Special properties
- Opening rates were determined based on 1,000 Inxmail account holders
- Supplementary notes
- *The D-A-CH region refers to Germany, Austria and Switzerland.
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- Digital marketing in Italy
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
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- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
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- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
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