Email marketing open rates in the D-A-CH region by industry 2017

This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2017, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening more than half of the emails they received covering that topic.

Opening rates of marketing emails in the D-A-CH region* by industry in 2017

Email opening rate
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Source

Release date

June 2018

Region

Austria, Germany, Switzerland

Survey time period

2017

Special properties

Opening rates were determined based on 1,000 Inxmail account holders

Supplementary notes

*The D-A-CH region refers to Germany, Austria and Switzerland.

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