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Email marketing open rates in the D-A-CH region by industry 2019

Published by Statista Research Department, Jan 14, 2021
This statistic shows the opening rates of marketing emails in Germany, Austria and Switzerland (D-A-CH region), in 2019, by industry. Emails covering art and culture enjoyed the highest opening rate, with recipients opening roughly half of the emails they received covering that topic.

Opening rates of marketing emails in the D-A-CH region* by industry in 2019

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Source

Release date

May 2020

Region

Austria, Germany, Switzerland

Survey time period

2019

Supplementary notes

*The D-A-CH region refers to Germany, Austria and Switzerland.

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