In 2020, emails marketing art and culture activities, goods, or services had an open rate of 47.2 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by cars and parts with 39.3 percent and consumer electronics with 39 percent. The lowest open rates were reported in the health and beauty industry, with 17.9 percent.
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2020, by industry
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Inxmail. (March 8, 2021). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2020, by industry [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland in 2020, by industry." Chart. March 8, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. (2021). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2020, by industry. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland in 2020, by Industry." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland in 2020, by industry Statista, https://www.statista.com/statistics/944205/opening-rates-by-industry/ (last visited July 02, 2022)
