Preferred smartphone shopping channel in the United Kingdom 2017

This statistic presents information on the shopping channel preferences of United Kingdom (UK) smartphone shoppers as of November 2017. According to Loqate, a GBG solution, 43 percent of respondents preferred to make purchases via smartphone through a retailer's app.

Preferred channel for online purchases via smartphone according to smartphone shoppers in the United Kingdom as of November 2017

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Release date

January 2018


United Kingdom

Survey time period

November 2017

Number of respondents

358 respondents

Age group

18 years and older

Special properties

smartphone shoppers

Supplementary notes

Original question: When you are using your smartphone or iPhone to buy online, which of the following do you prefer to use?
Total survey n=506 online shoppers

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