In a survey looking into the shopping behavior of consumers over the Black Friday/Cyber Monday period, consumer intentions on shopping in-store varied across generations and genders. Gen X consumers were the most likely to shop in physical stores during Black Friday and Cyber Monday, with around a quarter of respondents stating they were intending to shop in-store only. Slightly more male consumers than female consumers said their Black Friday shopping would be in-store only, with 16 percent.
Share of consumers intending to buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2021, by age and gender
This question was phrased by the source as follows: "How do you intend to buy the items this year on Black Friday/Cyber Monday?". The results show the responses to the choice "in-store only".
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finder.com. (October 20, 2021). Share of consumers intending to buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2021, by age and gender [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of consumers intending to buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2021, by age and gender." Chart. October 20, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. (2021). Share of consumers intending to buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2021, by age and gender. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of Consumers Intending to Buy Goods In-store on Black Friday/Cyber Monday in The United Kingdom (Uk) in 2021, by Age and Gender." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com, Share of consumers intending to buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2021, by age and gender Statista, https://www.statista.com/statistics/945121/black-friday-interest-united-kingdom-uk-by-age/ (last visited May 20, 2022)
