Most chosen home care brands in the United States in 2022, by consumer reach points

Published by
Dominique Petruzzi,
Jun 13, 2023
This statistic presents the leading twenty home care brands in the United States in 2022, ranked by consumer reach points. That year, Tide was the leading brand for home care in the United States, with approximately 284 million consumer reach points. Dawn and Clorox ranked in second and third place, with 281 million and 280 million consumer reach points, respectively.

Leading 20 home care brands in the United States in 2022, by household reach (in million Consumer Reach Points)

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Release date

June 2023

Region

United States

Survey time period

2022

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Date of release is date of access.

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