This statistic presents the leading twenty home care brands in the United States in 2018, ranked by consumer reach points. That year, Clorox was the leading brand for home care in the United States, with approximately 304 million consumer reach points. Tide and Bounty ranked in second and third place, with 302 million and 284 million consumer reach points, respectively.
Leading 20 home care brands in the United States in 2018, by household reach (in million Consumer Reach Points)*
52-week period between November 2017 and October 2018
Supplementary notes
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Cleaning products industry in the U.S."
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 15, 2019). Leading 20 home care brands in the United States in 2018, by household reach (in million Consumer Reach Points)* [Graph]. In Statista. Retrieved January 28, 2020, from https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. "Leading 20 home care brands in the United States in 2018, by household reach (in million Consumer Reach Points)*." Chart. May 15, 2019. Statista. Accessed January 28, 2020. https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. (2019). Leading 20 home care brands in the United States in 2018, by household reach (in million Consumer Reach Points)*. Statista. Statista Inc.. Accessed: January 28, 2020. https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. "Leading 20 Home Care Brands in The United States in 2018, by Household Reach (in Million Consumer Reach Points)*." Statista, Statista Inc., 15 May 2019, https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel, Leading 20 home care brands in the United States in 2018, by household reach (in million Consumer Reach Points)* Statista, https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/ (last visited January 28, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
