This statistic presents the leading twenty home care brands in the United States in 2020, ranked by consumer reach points. That year, Tide was the leading brand for home care in the United States, with approximately 330 million consumer reach points. Clorox and Bounty ranked in second and third place, with 362 million and 308 million consumer reach points, respectively.
Leading 20 home care brands in the United States in 2020, by household reach (in million Consumer Reach Points)*
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (June 7, 2021). Leading 20 home care brands in the United States in 2020, by household reach (in million Consumer Reach Points)* [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. "Leading 20 home care brands in the United States in 2020, by household reach (in million Consumer Reach Points)*." Chart. June 7, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. (2021). Leading 20 home care brands in the United States in 2020, by household reach (in million Consumer Reach Points)*. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel. "Leading 20 Home Care Brands in The United States in 2020, by Household Reach (in Million Consumer Reach Points)*." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel, Leading 20 home care brands in the United States in 2020, by household reach (in million Consumer Reach Points)* Statista, https://www.statista.com/statistics/945267/most-chosen-home-care-brands-us/ (last visited May 26, 2022)
