Most chosen home care brands in the United States in 2019, by consumer reach points

This statistic presents the leading twenty home care brands in the United States in 2019, ranked by consumer reach points. That year, Tide was the leading brand for home care in the United States, with approximately 308 million consumer reach points. Clorox and Bounty ranked in second and third place, with 287 million and 281 million consumer reach points, respectively.

Leading 20 home care brands in the United States in 2019, by household reach (in million Consumer Reach Points)*

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Sources

Release date

May 2020

Region

United States

Survey time period

2019

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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