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Household penetration rates of the leading home care brands in the United States 2017
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Household penetration rates of the leading home care brands in the United States 2017
Leading home care brands' household penetration rates in the United States in 2017*
by Liam O'Connell,
last edited
Nov 26, 2018
This statistic presents the leading twenty home care brands in the United States in 2017, ranked by household penetration. That year, Clorox was the leading brand for home care in the United States, with a household penetration rate of 66.6 percent.
Leading home care brands' household penetration rates in the United States in 2017*
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by Liam O'Connell,
last edited
Nov 26, 2018
This statistic presents the leading twenty home care brands in the United States in 2017, ranked by household penetration. That year, Clorox was the leading brand for home care in the United States, with a household penetration rate of 66.6 percent.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- 52-week period between November 2016 and October 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- 52-week period between November 2016 and October 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Household penetration rates of the leading home care brands worldwide 2017
- Most chosen home care brands worldwide in 2017, by consumer reach points
- Most chosen home care brands in the Poland 2017, by consumer reach points
- Most chosen home care brands in the Portugal 2017, by consumer reach points
- Most chosen home care brands in the Russia 2017, by consumer reach points
- Most chosen home care brands in the United States in 2017, by consumer reach points
- Most chosen home care brands in the Ireland 2017, by consumer reach points
- Leading home care brands' household penetration rate in Ireland 2017
- Leading home care brands' household penetration rate in Russia 2017
- Leading home care brands' household penetration rate in Portugal 2017
- Most chosen home care brands in the Greece 2017, by consumer reach points
- Leading home care brands' household penetration rate in Germany 2017
- Leading home care brands' household penetration rate in the UK 2017
- Leading home care brands' household penetration rate in Greece 2017
- Most chosen homecare brands in the United Kingdom (UK) 2017, by consumer reach points
- Most chosen home care brands in Spain 2017, by consumer reach points
- Leading home care brands' household penetration rate in Poland 2017
- Leading home care brands' household penetration rate in Spain 2017
- Mexico: home care products sales growth 2015, by category
- Argentina: home care products sales growth 2015, by category
Studies
- Cleaning products in the United Kingdom (UK)
- Cleaning products industry in the U.S.
- Cleaning products in Europe
- Cleaning products in France
- Household cleaning products market in Italy
- Household cleaner consumption in Great Britain (Kantar Media TGI)
- Laundry and fabric care product consumption in the UK (Kantar Media TGI)
- Dishwashing detergents in the United Kingdom (UK)
- IRI Pulse Report Household H1 2015
- Kao Integrated Report 2019
- The Clorox Company - 10-K Report 2018
- Ecolab - Form 10-K 2018
- Church & Dwight - Annual Report 2018
- Reckitt Benckiser - Annual Report 2018
- Kao Integrated Report 2018
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- Leading home care brands' household penetration rates worldwide in 2017*
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- Household penetration rate* of leading home care brands in Portugal in 2017
- Leading 20 home care brands ranked by consumer reach points* in Greece in 2017 (in millions)
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- Household penetration rate* of leading home care brands in Spain in 2017
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- Change in retail sales of selected home care product categories in Argentina in 2015
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