Household penetration rates of the leading home care brands in the United States 2018

This statistic presents the leading twenty home care brands in the United States in 2018, ranked by household penetration. That year, Clorox was the leading brand for home care in the United States, with a household penetration rate of 65.4 percent.

Leading home care brands' household penetration rates in the United States in 2018*

Household penetration rate
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Sources

Release date

May 2019

Region

United States

Survey time period

52-week period between November 2017 and October 2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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