Household penetration rates of the leading home care brands in the United States 2020

Published by Statista Research Department, Feb 2, 2022
This statistic presents the leading twenty home care brands in the United States in 2020, ranked by household penetration. That year, Clorox was the leading brand for home care in the United States, with a household penetration rate of 68.1 percent.

Leading home care brands' household penetration rates in the United States in 2020*

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Release date

June 2021

Region

United States

Survey time period

2020

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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