Household penetration rates of the leading home care brands worldwide 2018

This statistic presents the leading twenty home care brands worldwide in 2018, ranked by household penetration. That year, Tide was the leading brand for home care worldwide, with a household penetration rate of 19.6 percent.

Leading home care brands' household penetration rates worldwide in 2018*

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Sources

Release date

May 2019

Region

Worldwide

Survey time period

52-week period between November 2017 and October 2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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