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Household penetration rates of the leading home care brands worldwide 2021

Published by Statista Research Department, Jun 1, 2022
This statistic presents the leading twenty home care brands worldwide in 2021, ranked by household penetration. That year, Vim was the leading brand for home care worldwide, with a household penetration rate of around 20 percent.

Leading home care brands' household penetration rates worldwide in 2021

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Release date

May 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of access.

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