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Household penetration rates of the leading home care brands worldwide 2019

This statistic presents the leading twenty home care brands worldwide in 2019, ranked by household penetration. That year, Tide was the leading brand for home care worldwide, with a household penetration rate of 18.6 percent.

Leading home care brands' household penetration rates worldwide in 2019*

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Sources

Release date

May 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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