Motivation for building wealth among HNW Americans by generation 2018

This statistic shows the motivation for high-net-worth and ultra-high-net-worth Americans to build wealth, as of 2018. The results are sorted by generation. During the survey, 86 percent of wealthy Millennials said their motivation to build wealth was to be able to help others through philanthropy; 77 percent of rich Generation X'ers said the same.

Motivation for building wealth among high-net-worth (HNW) Americans in 2018, by generation

MillennialsGeneration XBaby BoomersSilent
Help others through philanthropy86%77%72%60%
Create economic opportunities for others84%71%55%40%
Change the world81%64%37%24%
Thrill of winning74%50%19%16%
Increase social status70%44%14%13%
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Release date

June 2018


United States

Survey time period

January-February 2018

Number of respondents

892 respondents

Age group

18 years and older

Special properties

high-net-worth and ultra-high-net-worth adults in the U.S.

Supplementary notes

The original question was "When it comes to your motivation for creating wealth, how important are each of the following to you?"

Multiple answers were possible.

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Statistics on "Millionaires in the United States"

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