Overspending channels for holiday season gifts in the Netherlands 2018

The statistic displays the results of a survey regarding overspending channels for holiday season gifts in the Netherlands in 2018. The survey results show that respondents tended overspend on holiday gifts in stores with multiple brands. Over 55 percent of those surveyed indicated that physical stores with multiple brands were places where they were likely to exceed their budget, while a further 36 percent indicated that they tended to overspend in webshops with multiple brands available.

Where do you spend more on Sinterklaas (Saint Nicholas) and Christmas gifts than budgeted?

Share of respondents
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Release date

November 2018



Survey time period

October 3, 2018 to October 15, 2018

Number of respondents

840 respondents

Age group

18-65 years old

Method of interview

Online survey

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Statistics on "Christmas season shopping in the Netherlands"

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