Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately 5.4 million Instagram users in Belgium in January 2025, which is 45 percent of the country’s total population. Furthermore, Belgian women were more likely to use Instagram than their male counterparts, accounting for 55.1 percent of users. As for age and gender, the majority of users of the social media app were women in the 25 to 34 years age group, followed by women aged between 18 and 24 years.
From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of 55 percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over 13 percent during this same time frame.
Although Instagram had 5.4 million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with 8.4 million users in Belgium. Twitter's user base in 2023 amounted to approximately 1.48 million users in Belgium, and LinkedIn had just over 4.3 million users.
Distribution of Instagram users in Belgium in January 2025, by age and gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NapoleonCat. (February 1, 2025). Distribution of Instagram users in Belgium in January 2025, by age and gender [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram users in Belgium in January 2025, by age and gender." Chart. February 1, 2025. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed
NapoleonCat. (2025). Distribution of Instagram users in Belgium in January 2025, by age and gender. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram Users in Belgium in January 2025, by Age and Gender." Statista, Statista Inc., 1 Feb 2025, https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed
NapoleonCat, Distribution of Instagram users in Belgium in January 2025, by age and gender Statista, https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed (last visited February 12, 2025)
Distribution of Instagram users in Belgium in January 2025, by age and gender [Graph], NapoleonCat, February 1, 2025. [Online]. Available: https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/?__sso_cookie_checker=failed