Importance of Marcom Effectiveness for daily work marketeers in Belgium 2017

The statistic displays the results of a survey of the importance of Marcom Effectiveness for the daily work of marketeers in Belgium in 2017. The survey results show that as of 2017, Marketing Communication Effectiveness played a large role in the day to day work of marketeers. Over 60 percent of survey respondents indicated that Marcom there was a strong focus on Marcom Effectiveness in their daily work, while just 11 percent of communications experts surveyed did not see a large focus on Marcom within their day to day work.

How big is the focus on Marketing Communication Effectiveness within your daily work?*

Share of respondents
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Release date

December 2017



Survey time period

September 12, 2017 to October 25, 2017

Number of respondents

154 respondents

Special properties

communications experts in advertising, creative and media agencies

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Hoe groot is de focus op marcom effectiveness binnen uw dagelijkse activiteiten?" (English: "How big is the focus on Marketing Communication Effectiveness within your daily work?")

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