Customer understanding of marketers in Belgium 2017

The statistic displays the results of a survey of the customer understanding of marketers in Belgium in 2017. The survey results show that as of 2017, the majority of communications experts surveyed considered themselves to have a good understanding of their customer base or target group. Close to 90 percent of survey respondents agreed that they had a good understanding of their customer base, while just two percent of respondents did not consider themselves to have a good understanding of their customers.

To what extent do you agree with the statement: "I have a good understanding of my customer/target group"?*

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Source

Release date

December 2017

Region

Belgium

Survey time period

September 12, 2017 to October 25, 2017

Number of respondents

154 respondents

Special properties

communications experts in advertising, creative and media agencies

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Ik heb een goed zicht op mijn klanten/doelgroep"?" (in English: To what extent do you agree with the statement: "I have a good understanding of my customer/target group"?)

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