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Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation
Share of companies with marketing innovations in Finland 2008-2016, by type
This statistic shows the share of Finnish companies which have adopted marketing innovations in selected years from 2008 to 2016, by innovation type. In 2016, new media or techniques for product promotion were the most common innovation type implemented in nearly 23 percent of companies. The next common innovation form was new methods of pricing, adopted by 15.3 percent of enterprises.
Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation
Changes to the aesthetic design or packagingNew media or techniques for product promotionNew methods for product placement or sales channelsNew methods of pricing
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Source

Release date

April 2018

Region

Finland

Survey time period

2008 to 2016

Share of companies with marketing innovations in Finland 2008-2016, by type
This statistic shows the share of Finnish companies which have adopted marketing innovations in selected years from 2008 to 2016, by innovation type. In 2016, new media or techniques for product promotion were the most common innovation type implemented in nearly 23 percent of companies. The next common innovation form was new methods of pricing, adopted by 15.3 percent of enterprises.
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