Entrepreneurial spirit index New Zealand 2018

The statistic displays the entrepreneurial spirit index in New Zealand in 2018. The results of a survey conducted by Ipsos indicate that New Zealand had a high entrepreneurial spirit. Around 75 percent of those surveyed were ranked as having a high or very high entrepreneurial spirit, while the share of those considered to have low entrepreneurial spirit reached around five percent.

Entrepreneurial spirit index in New Zealand in 2018*

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Release date

November 2018


New Zealand

Survey time period

September 20 to 28, 2018

Number of respondents


Age group

16-64 years

Method of interview

Online panel

Supplementary notes

*The Entrepreneurial Spirit was developed by combining responses to several attributes.
Participants were asked the following question: "To what Extent do the following words/phrases describe you...1 not at all to 7 completely?

  • Passionate about what I do
  • Like to take risks
  • Creative
  • Future oriented
  • Resourceful
  • Strong self-belief (strong belief in my abilities
  • Self-motivated
  • Have a strong work ethic
  • Disciplined
  • Competitive
  • Can control my own destiny
  • Flexible
  • Am well connected
  • Am a good planner
  • Am a good manager of money
  • Can deal with failure
  • Innovative
  • Ambitious

  • An Entrepreneurial Spirit Index was created by combining responses:
    Very high = average rate 6 or higher on the items
    High = average rate 5 on the items
    Moderate = average rate 4 on the items
    Low = average rate 3 or lower on the items.
    The results have been weighted to represent the entire population.

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