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Entrepreneurial spirit index lowest and highest valued attributes New Zealand 2018

The statistic displays the two lowest and highest valued attributes associated with entrepreneurial spirit in New Zealand in 2018. The results of a survey conducted by Ipsos indicate that New Zealand had a high entrepreneurial spirit. Around 75 percent of those surveyed were ranked as having a high or very high entrepreneurial spirit, while the share of those considered to have low entrepreneurial spirit reached around five percent. Out of the 18 attributes respondents had to rate, strong work ethic was rated as highest attribute associated with entrepreneurial spirit in New Zealand with 81 percent, compared to 50 percent of respondents that rated to like calculated risks as least entrepreneurial in New Zealand.

Lowest and highest valued attributes associated with entrepreneurial spirit in New Zealand as of September 2018*

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Release date

November 2018


New Zealand

Survey time period

September 20 to 28, 2018

Number of respondents


Age group

16-64 years

Method of interview

Online panel

Supplementary notes

*The Entrepreneurial Spirit was developed by combining responses to several attributes.
Participants were asked the following question: "To what Extent do the following words/phrases describe you...1 not at all to 7 completely?

  • Passionate about what I do
  • Like to take risks
  • Creative
  • Future oriented
  • Resourceful
  • Strong self-belief (strong belief in my abilities
  • Self-motivated
  • Have a strong work ethic
  • Disciplined
  • Competitive
  • Can control my own destiny
  • Flexible
  • Am well connected
  • Am a good planner
  • Am a good manager of money
  • Can deal with failure
  • Innovative
  • Ambitious

  • An Entrepreneurial Spirit Index was created by combining responses:
    Very high = average rate 6 or higher on the items
    High = average rate 5 on the items
    Moderate = average rate 4 on the items
    Low = average rate 3 or lower on the items.
    The results have been weighted to represent the entire population.

    In this statistic only the two highest valued and the two lowest valued attributes are displayed.

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