Entrepreneurial emotions index distribution in China 2018

Entrepreneurial emotions index distribution in China as of September 2018

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Release date

November 2018

Region

China

Survey time period

September 20-28, 2018

Number of respondents

approx.1,000+

Age group

16-64 years

Special properties

samples represent a more affluent, connected population

Method of interview

Online panel

Supplementary notes

Survey question:
To what extent do the following describe how you feel when you think about possibly starting a new business (1 does not describe at all to 7 describes completely)? Please respond quickly to each, based on your first gut reaction.
Answers: interested; excited; determined; inspired; proud; jittery; afraid; upset; nervous; guilty.

An Emotional Drivers Index was created by combining responses to reflect the net emotional environment: "more positive than negative", "mixed", and "more negative than positive".

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