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Italy: use of data management platforms among advertisers 2018

Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type

by Daniela Coppola, last edited Dec 5, 2018
Italy: use of data management platforms among advertisers 2018 This chart depicts the results of a poll conducted among Italian companies operating in digital advertising in 2018. The vast majority of companies wanting to advertise did offer a platform of data management to their customers and 28 percent of them had a contract of use to one or more platforms.
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Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type

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