Leading free-from websites by share of voice 2018

Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice, according to a report published by Pi Datametrics. Across the UK free-from sector, bbcgoodfood.com is the leading website in terms of share of voice, accounting for 15.1 percent in on November the 11th 2018. Following this, next wikipedia.org and alpro.com rank in second and third place, with voice shares of 4.92 and 3.99 percent, respectively.

Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice

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Release date

November 2018

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Region

United Kingdom

Survey time period

November 11, 2018

Supplementary notes

Share of voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 5,200 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 20,000 websites.

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