Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States as of November 2018

Preference for watching movies in the theater vs. via a streaming service U.S. 2018 This statistic shows the preference for watching a movie for the first time at a theater instead of via a streaming service in the United States as of November 2018. The findings reveal that the majority of responding U.S. adults stated that they preferred to watch a movie for the first time at a theater, with just 15 percent saying that they strongly preferred their first viewing of a movie to occur via a streaming service.
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Share of respondents
Strongly prefer theater28%
Somewhat prefer theater25%
Somewhat prefer streaming15%
Strongly prefer streaming15%
Don't know/no opinion17%
Share of respondents
Strongly prefer theater28%
Somewhat prefer theater25%
Somewhat prefer streaming15%
Strongly prefer streaming15%
Don't know/no opinion17%
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This statistic shows the preference for watching a movie for the first time at a theater instead of via a streaming service in the United States as of November 2018. The findings reveal that the majority of responding U.S. adults stated that they preferred to watch a movie for the first time at a theater, with just 15 percent saying that they strongly preferred their first viewing of a movie to occur via a streaming service.
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Release date
December 2018
Region
United States
Survey time period
November 15 to 18, 2018
Number of respondents
2,200 respondents
Age group
18 years and older
Method of interview
Online survey
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