Watching movies in the theater vs. via a streaming service U.S. 2018-2020

According to a study held in March 2020, just 18 percent of adults said that they strongly preferred seeing a movie for the first time in a theater, and 27 percent said that they would much rather stream the film at home than visit a cinema. Preferences for watching a new release in a cinema instead of via a streaming service in the United States changed significantly between 2018 and 2020, signaling a shift in consumer behavior and potentially a risk for movie theaters in the country.

Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020

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Sources

Release date

March 2020

Region

United States

Survey time period

November 15 to 18, 2018 and March 5 to 7, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Data for November 2018 comes from a previous report.

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Statistics on "Online video in the United States"

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