According to a study held in March 2020, just 18 percent of adults said that they strongly preferred seeing a movie for the first time in a theater, and 27 percent said that they would much rather stream the film at home than visit a cinema. Preferences for watching a new release in a cinema instead of via a streaming service in the United States changed significantly between 2018 and 2020, signaling a shift in consumer behavior and potentially a risk for movie theaters in the country.
Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020
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Morning Consult. (March 11, 2020). Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020 [Graph]. In Statista. Retrieved July 05, 2020, from https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. "Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020." Chart. March 11, 2020. Statista. Accessed July 05, 2020. https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. (2020). Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020. Statista. Statista Inc.. Accessed: July 05, 2020. https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. "Preference for Watching a Movie for The First Time at a Theater Instead of via a Streaming Service in The United States in November 2018 and March 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult, Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States in November 2018 and March 2020 Statista, https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/ (last visited July 05, 2020)
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