Frequency of watching and/or streaming sporting events U.S. 2020

According to a survey held in the United States in January 2020, 30 percent of responding U.S. adults stated that they never watched or streamed sports events, however six percent said that they did so every day.

Sports TV in the U.S.

Basic cable sports channel ESPN has long been the go-to for many U.S. sports fans, and streaming service ESPN+ amassed several million subscribers throughout the year 2019. The service offers viewers the chance to enjoy highlights and game replays as well as streaming live sports shows, and in the first quarter of 2020 had 6.6 million paying users. Meanwhile, competitor Fox Sports 1 saw its audience drop during the same time period.

Sports content is available on most video on demand platforms in some form, but is also popular among vMVPD users. The abbreviation vMVPD stands for 'virtual multichannel programming distributor' and works by providing TV channels via the internet without using cable or satellite, with key examples including Hulu with Live TV, Sling TV, and fuboTV. In fact, data from 2019 showed that the second most popular content genre among fuboTV subscribers was sports, which accounted for between 30 and 40 percent of content watched on the platform.

Frequency of watching or streaming sporting events among adults in the United States as of January 2020

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Sources

Release date

February 2020

Region

United States

Survey time period

January 23 to 25, 2019

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How often do you watch or stream the following? Sporting events

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Statistics on "Streaming in the U.S."

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