Entrepreneurial emotion attribute distribution in India 2018

This statistic illustrates the results of a survey about the entrepreneurial emotion attribute distribution in India as of September 2018. According to the survey conducted by Ipsos, around 74 percent of respondents described themselves as interested, while 37 percent chose nervous.

Entrepreneurial emotion attribute distribution in India as of September 2018*

Share of respondents
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Source

Release date

November 2018

Region

India

Survey time period

September 20-28, 2018

Number of respondents

approx.1,000+

Age group

16-64 years

Special properties

samples represent a more affluent, connected population

Method of interview

Online survey

Supplementary notes

*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business...1 does not describe at all to 7 describes completely? [RANDOMIZE] Please respond quickly to each, based on your first gut reaction.
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"Mixed"
"More negative than positive" using the items below:

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