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Entrepreneurial emotion attribute distribution in India 2018

Entrepreneurial emotion attribute distribution in India as of September 2018*

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Source

Release date

November 2018

Region

India

Survey time period

September 20-28, 2018

Number of respondents

approx.1,000+

Age group

16-64 years

Special properties

samples represent a more affluent, connected population

Method of interview

Online survey

Supplementary notes

*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business...1 does not describe at all to 7 describes completely? [RANDOMIZE] Please respond quickly to each, based on your first gut reaction.
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"Mixed"
"More negative than positive" using the items below:

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