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Blue Apron's quarterly customer base 2015-2021

Published by
Koen van Gelder,
Mar 2, 2022
As of the fourth quarter of 2021, Blue Apron had roughly 336 thousand customers. Since its peak in the first quarter of 2017, the number of people using the online meal kit delivery service has gone down significantly.

HelloFresh

While Blue Apron’s customer count has recently declined, the number of people ordering from HelloFresh, a strong competitor from Berlin, Germany, has increased considerably. At the end of 2021, HelloFresh had roughly 7.2 million customers worldwide. The company’s global revenue amounted to almost six billion euros in 2021.

The global meal kit service market

The fresh and packaged food meal kit service market was worth roughly 13.1 billion U.S. dollars in 2021. A high share of that value was accounted for by the North American meal kit market alone. As the service is still a growing concept, the global market size is set to keep advancing, reaching a projected 24.4 billion U.S. dollars by 2024.

Number of subscribers of Blue Apron from 2015 to 2021, by quarter (in 1,000s)

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