Global number of subscribers of Blue Apron from 2015 to 2020

As of the fourth quarter of 2020, Blue Apron had roughly 353 thousand customers worldwide. Since its peak in the first quarter of 2017, the number of people using the online meal kit delivery service has gone down significantly.

HelloFresh

While Blue Apron’s customer count has recently declined, the number of people ordering from HelloFresh, a strong competitor from Berlin, Germany, has increased considerably. Between the third quarter of 2016 and the fourth quarter of 2019, the number of HelloFresh customers had tripled, coming to a total of about three million customers worldwide. The company’s global revenue amounted to almost two billion euros in 2019.

The global meal kit service market

The fresh and packaged food meal kit service market was worth roughly three and a half billion U.S. dollars in 2019. Roughly half of that value was accounted for by the North American meal kit market alone. As the service is still a growing concept, the global market size is set to keep advancing, reaching a projected seven and a half billion U.S. dollars by 2024.