An October 2022 survey found that most of U.S. Netflix subscribers would keep their subscription if the service included ads, with 35 percent saying that they would do so if the fee declined. However, 31 percent said they would not keep a Netflix subscription if it became ad-funded.
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022
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MediaPost. (October 27, 2022). Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed
MediaPost. "Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022." Chart. October 27, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed
MediaPost. (2022). Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed
MediaPost. "Circumstances under Which Consumers Would Keep a Netflix Subscription If It Became Ad-funded in The United States as of October 2022." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed
MediaPost, Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 Statista, https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed (last visited February 07, 2025)
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 [Graph], MediaPost, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/?__sso_cookie_checker=failed