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Emotions association with starting new business Australia 2018

Published by Thomas Hinton, Dec 10, 2018
The statistic displays two positive and two negative emotions associated with entrepreneurialism in Australia in 2018. The results of a survey conducted by Ipsos indicate that 47 percent of Australian respondents selected interested as positive emotion associated with starting a new business and 44 percent chose nervous as negative emotion associated with entrepreneurialism.

Positive and negative emotions associated with entrepreneurialism in Australia in 2018*

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Source

Release date

November 2018

Region

Australia

Survey time period

September 20 to 28, 2018

Number of respondents

1,000+

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business...1 does not describe at all to 7 describes completely? [RANDOMIZE] Please respond quickly to each, based on your first gut reaction.
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"Mixed"
"More negative than positive" using the items below:


  • Interested
  • Excited
  • Determined
  • Inspired
  • Proud
  • Jittery
  • Afraid
  • Upset
  • Nervous
  • Guilty


    • In this data, two most selected positive (red) and negative (blue) emotions are displayed.

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