Key factor when buying toys for a child among U.S. consumers as of 2018

This statistic shows the most important factors for consumers when purchasing toys for a child in the United States as of 2018. The survey revealed that price was ranked as the most important factor by 33 percent of U.S. consumers when buying toys for their children.

Rank what matters most when buying toys for you child?*

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Release date

October 2018


United States

Survey time period

October 3 to 9, 2018

Number of respondents

1,531 respondents

Special properties

Moms of children aged from 5 to 12

Supplementary notes

*Respondents were to rank the options from one to seven, where one was most important and 7 was least important.

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