Emotions association with starting new business Japan 2018

Positive and negative emotions associated with entrepreneurialism in Japan in 2018*

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Release date

November 2018



Survey time period

September 20 to 28, 2018

Number of respondents


Age group

16-64 years

Method of interview

Online panel

Supplementary notes

*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business, 1 does not describe at all to 7 describes completely? Please respond quickly to each, based on your first gut reaction."
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"More negative than positive" using the items below:

  • Interested
  • Excited
  • Determined
  • Inspired
  • Proud
  • Jittery
  • Afraid
  • Upset
  • Nervous
  • Guilty

  • In this data, two most selected positive (red) and negative (blue) emotions are displayed.

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