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Emotions association with starting new business Japan 2018

Published by Statista Research Department, Oct 13, 2020
The statistic displays two positive and two negative emotions associated with entrepreneurialism in Japan in 2018. The results of a survey conducted by Ipsos indicated that 23 percent of Japanese respondents selected interested as positive emotion associated with starting a new business and 50 percent chose afraid as negative emotion associated with entrepreneurialism.

Positive and negative emotions associated with entrepreneurialism in Japan in 2018*

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Source

Release date

November 2018

Region

Japan

Survey time period

September 20 to 28, 2018

Number of respondents

1,000+

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

*The Emotional Drivers Index was developed by combining responses to several emotions.
Participants were asked the following question: "To what extent do the following describe how you feel when you think about possibly starting a new business...1 does not describe at all to 7 describes completely? [RANDOMIZE] Please respond quickly to each, based on your first gut reaction.
An Emotional Drivers Index was created by combining responses to reflect the net emotional environment:
"More positive than negative"
"Mixed"
"More negative than positive" using the items below:


  • Interested
  • Excited
  • Determined
  • Inspired
  • Proud
  • Jittery
  • Afraid
  • Upset
  • Nervous
  • Guilty


    • In this data, two most selected positive (red) and negative (blue) emotions are displayed.

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