Italy: online and offline shopping for Christmas gifts 2018, by category

This statistic presents the results of a survey on Christmas gifts' shopping behavior in Italy in 2018. In particular, the graph shows the attitude of the respondents towards online shopping compared to in-store shopping for different product categories. It can be seen that the vast majority of respondents (78 percent) preferred in-store shopping when it comes to food products. Conversely, when booking a flight or a travel as a Christmas gift 79 percent of the respondents choose to go online.

Online and offline shopping for Christmas gifts in Italy in 2018, by category

OnlineOffline
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Source

Release date

December 2018

Region

Italy

Survey time period

November 19-22, 2018

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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