Influences on purchasing decisions Singapore 2018

This statistic shows the influences on Singaporeans' purchasing decisions as of August 2018. During the period surveyed, when asked which of the following had ever influenced the participants' decisions to purchase a product, online reviews ranked the highest, with 70 percent of the respondents indicating they were influenced by them. Celebrities had the least impact on the participants' purchasing decisions with only 22 percent of respondents indicated they had purchased a product as a result of being influenced by a celebrity.

Influences on Singaporeans' decisions to buy a product as of August 2018

Share of respondents
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Release date

September 2018



Survey time period

August 10 to 13, 2018

Number of respondents

1,056 respondents

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories?"

The results shown are for all categories combined.

The source did not indicate the ages of the survey participants.

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