Active Instagram influencers share 2013-2018, by number of followers

The statistic shows the distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. In the measured period, InfluencerDB found that a vast majority of active influencers on Instagram had a follower base between 15 and 100 thousand, while only one percent had more than five million followers. All in all, InfluencerDB estimates that active influencers account for 39 percent of all Instagram accounts with more than 15 thousand followers.

Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers

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Source

Release date

November 2018

Region

Worldwide

Survey time period

January 2013 to August 2018

Special properties

all values are estimates

Supplementary notes

Based on Instagram posts published in the time period of January 2013 to August 2018 which have been labeled as paid partnerships by the use of 68 sponsoring hashtags such as #ad, #commercial, #spon in 15 different languages.

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Statistics on "Instagram marketing and advertising"

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