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Active Instagram influencers share 2013-2018, by number of followers

Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers

Active Instagram influencers share 2013-2018, by number of followers The statistic shows the distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. In the measured period, InfluencerDB found that a vast majority of active influencers on Instagram had a follower base between 15 and 100 thousand, while only one percent had more than five million followers. All in all, InfluencerDB estimates that active influencers account for 39 percent of all Instagram accounts with more than 15 thousand followers.
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Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers

Spending in million U.S. dollars
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Spending in million U.S. dollars
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The statistic shows the distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. In the measured period, InfluencerDB found that a vast majority of active influencers on Instagram had a follower base between 15 and 100 thousand, while only one percent had more than five million followers. All in all, InfluencerDB estimates that active influencers account for 39 percent of all Instagram accounts with more than 15 thousand followers.
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Release date
November 2018
Region
Worldwide
Survey time period
January 2013 to August 2018
Special properties
all values are estimates
Supplementary notes
Based on Instagram posts published in the time period of January 2013 to August 2018 which have been labeled as paid partnerships by the use of 68 sponsoring hashtags such as #ad, #commercial, #spon in 15 different languages.
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