Social media influencers' impact on different age groups Singapore 2018

This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, 51 percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only 22 percent of respondents aged 55 years and older were persuaded by social media influencers.

Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2018

Region

Singapore

Survey time period

August 10 to 13, 2018

Number of respondents

1,056 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital marketing in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.