Social media influencers' impact on different age groups Singapore 2018

Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group

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Sources

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Release date

September 2018

Region

Singapore

Survey time period

August 10 to 13, 2018

Number of respondents

1,056 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"

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