This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, 51 percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only 22 percent of respondents aged 55 years and older were persuaded by social media influencers.
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group
The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"
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YouGov, & Public Relations and Communications Association. (September 14, 2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group [Graph]. In Statista. Retrieved March 28, 2020, from https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, und Public Relations and Communications Association. "Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group." Chart. September 14, 2018. Statista. Accessed March 28, 2020. https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, Public Relations and Communications Association. (2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group. Statista. Statista Inc.. Accessed: March 28, 2020. https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, and Public Relations and Communications Association. "Share of Respondents Who Have Been Persuaded to Purchase a Product by a Social Media Influencer in Singapore as of August 2018, by Age Group." Statista, Statista Inc., 14 Sep 2018, https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov & Public Relations and Communications Association, Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group Statista, https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/ (last visited March 28, 2020)
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