Social media influencers' impact on different age groups Singapore 2018
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group
This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, 51 percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only 22 percent of respondents aged 55 years and older were persuaded by social media influencers.
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group
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Statistics on "Digital marketing in Italy"
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