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Social media influencers' impact on different age groups Singapore 2018

This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, 51 percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only 22 percent of respondents aged 55 years and older were persuaded by social media influencers.

Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group

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Release date

September 2018



Survey time period

August 10 to 13, 2018

Number of respondents

1,056 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"

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