This statistic displays the distribution of the advertising investments of the largest 110 Italian companies in the luxury sector in 2017, by channel. According to the figure, 42 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 16 percent were spent on advertising during events.
Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel
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Pambianco. (December 1, 2018). Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed
Pambianco. "Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel." Chart. December 1, 2018. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed
Pambianco. (2018). Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed
Pambianco. "Distribution of The Advertising Investments of Companies Operating The Luxury Sector in Italy in 2017, by Channel." Statista, Statista Inc., 1 Dec 2018, https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed
Pambianco, Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel Statista, https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed (last visited February 09, 2025)
Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel [Graph], Pambianco, December 1, 2018. [Online]. Available: https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/?__sso_cookie_checker=failed