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Instagram: share of video and image posts 2019, by profile size

This statistic presents the distribution of posts on Instagram as of June 2019, sorted by type and profile size. According to the source, 30 percent of Instagram posts from accounts with more than 10 million followers were video posts. Accounts with smaller audiences posted more images and fewer videos.

Distribution of posts on Instagram as of June 2019, by type and profile size

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Source

Release date

September 2019

Region

Worldwide

Survey time period

January 1 to June 30, 2019

Special properties

data is based on 34,121 Instagram Business Profiles and 5.4 million posts

Supplementary notes

Values may not add up to 100 percent due to rounding.

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