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Apple search ads TTR worldwide in 2018, by category

Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category

Apple search ads TTR worldwide in 2018, by category The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, ranked by app category. It was found that ads that ran on stickers search results had a TTR of 11 percent, which means that 110 out of 1,000 people clicked on those ads.
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Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category

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Tap through rate
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The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, ranked by app category. It was found that ads that ran on stickers search results had a TTR of 11 percent, which means that 110 out of 1,000 people clicked on those ads.
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