Apple search ads TTR worldwide in 2018, by category

Published by Julia Faria, Jan 6, 2023
The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, ranked by app category. It was found that ads that ran on stickers search results had a TTR of 11 percent, which means that 110 out of 1,000 people clicked on those ads.

Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category

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Release date

March 2018

Region

Worldwide

Survey time period

March 2018

Supplementary notes

Data measured via SearchAdsHQ platform only; broader industry metrics may vary.
Based on 390 million App Store ads impressions in 7 storefronts: Australia, Canada, Mexico, New Zealand, Switzerland, UK and United States.

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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