Italy: reasons for buying cosmetics online 2018

This statistic illustrates the results of a survey conducted in Italy in 2018 on the main reasons for buying cosmetics online rather than in traditional shops. According to respondents, about a third of customers found that online retailers offered better prices than traditional stores.

What are the main reasons why you prefer buying cosmetics online as opposite to traditional stores?

Share of respondents
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Source

Release date

December 2018

Region

Italy

Survey time period

2018

Special properties

people who purchased cosmetics online

Supplementary notes

The source does not provide any information about the survey.
Up to two answers were possible.

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Statistics on "Cosmetics market in Italy"

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