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Italy: reasons for using social media in the healthcare sector 2018

This statistic shows the results of a survey conducted among people employed in the healthcare sector about the purposes of using social media in Italy as of 2018. According to data, most of the respondents stated that in their health facilities social media were used in order to provide information about health-related issues. Only one respondent declared that in his healthcare center social media were used to deliver online consultations.

Main purposes of using social media in the healthcare sector in Italy as of 2018

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Release date

November 2018



Survey time period


Number of respondents

51 respondents

Special properties

People working in hospitals and facilities of the NHS*

Method of interview


Supplementary notes

*The respondents were asked which social media were used in their place of work. The sample includes people working in Local Health Authorities (29.7 percent), Hospitals (16.2 percent), University Hospitals (18.9 percent), Scientific Hospitalization and Care Institutes (18.9 percent) and general healthcare staff (16.2 percent).

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