Italy: visiting physical stores before purchasing appliances online 2018

The graph presents the results of a survey about consumers behavior during online purchases of home appliances in Italy in 2018. When asked if they visited physical stores before purchasing home appliances online, 21 percent of the respondents answered that they always did, whereas 15 percent answered that they never did.

Before purchasing home appliances online, do you visit a physical store to check the product?

Share of respondents
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Source

Release date

April 2018

Region

Italy

Survey time period

April 17-19, 2018

Number of respondents

774 respondents

Age group

18 years and older

Method of interview

Omnibus survey

Supplementary notes

This question was phrased by the source as follows: "Prima di acquistare un elettrodomestico su un sito online, ti rechi di persona in un negozio a vedere il prodotto di persona?".
The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Home appliances in Italy"

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