Global perception of private label goods among consumers in 2017

This statistic shows consumers' perception toward private label products worldwide as of 2017. In 2017, 80 percent of respondents reported that they believed that private label products responded to their expectations.

Positive perception of consumers' toward private label products worldwide as of 2017

Share of respondents
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Release date

March 2017



Survey time period

September 2017

Number of respondents

2,000 respondents

Special properties

Consumers from U.S., Canada, Germany, U.K., Spain, France, Denmark, and Italy

Supplementary notes

*Private label food is equally as safe as national brand.
**Consumers shop at a specific retailer more than once per month because of its private label products, which enhances loyalty.

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Statistics on "Private label market in Canada"

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