Global perception of private label goods among consumers in 2017

Positive perception of consumers' toward private label products worldwide as of 2017

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

March 2017



Survey time period

September 2017

Number of respondents

2,000 respondents

Special properties

Consumers from U.S., Canada, Germany, U.K., Spain, France, Denmark, and Italy

Supplementary notes

*Private label food is equally as safe as national brand.
**Consumers shop at a specific retailer more than once per month because of its private label products, which enhances loyalty.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Private label market in the U.S. "

Other statistics that may interest you Private label market in the U.S.

Market overview


Private label retail


Edible private label


Non-edible private label


Consumer trends


Further related statistics


Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.