This statistic shows consumers' perception toward private label products worldwide as of 2017. In 2017, 80 percent of respondents reported that they believed that private label products responded to their expectations.
Positive perception of consumers' toward private label products worldwide as of 2017
Consumers from U.S., Canada, Germany, U.K., Spain, France, Denmark, and Italy
Supplementary notes
*Private label food is equally as safe as national brand.
**Consumers shop at a specific retailer more than once per month because of its private label products, which enhances loyalty.
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Trace One. (March 21, 2017). Positive perception of consumers' toward private label products worldwide as of 2017 [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. "Positive perception of consumers' toward private label products worldwide as of 2017." Chart. March 21, 2017. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. (2017). Positive perception of consumers' toward private label products worldwide as of 2017. Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. "Positive Perception of Consumers' toward Private Label Products Worldwide as of 2017." Statista, Statista Inc., 21 Mar 2017, https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One, Positive perception of consumers' toward private label products worldwide as of 2017 Statista, https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/ (last visited February 29, 2020)
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