Activities carried out by Canadians prior to shopping by channel 2018

This statistic shows the offline activities carried out before shopping to better understand the product in Canada as of October 2018, by shopping channel. Some 21 percent of survey respondents stated that they browsed for products in-store before shopping online.

Offline activities carried out before shopping in Canada as of October 2018, by shopping channel*

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Sources

Release date

November 2018

Region

Canada

Survey time period

October 11 to 25, 2018

Number of respondents

5,007 respondents

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Other than using the Internet, what activities did you participate in leading up to the purchase of the item(s), including visiting different stores and reading printed promotions?"

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Statistics on "Reverse logistics"

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