Share of shoppers who participate in Black Friday in key markets 2015-2017

This statistic presents the participation rates of consumers in selected countries during Black Friday from 2015 to 2017. According to a survey by McKinsey & Company, nine percent of survey respondents from Germany shopped on Black Friday in 2015, by 2017 this number had increased to 43 percent.

Share of consumers who shop on Black Friday in selected countries from 2015 to 2017

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Source

Release date

November 2018

Region

Worldwide

Survey time period

2015 to 2017

Number of respondents

2,522 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 1,001; United Kingdom: n = 509; Germany: n = 505; Canada: n = 507

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Statistics on "Online shopping in Italy "

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