Opinions on the importance of e-mail marketing after GDPR in Belgium 2018
This statistic shows the results of a survey question on whether or not e-mail market was still being used in Belgium after the EU General Data Protection Regulations (GDPR) came into effect in 2018. GDPR was launched in May 2018 to tackle how customer's data was being handled and protected. Respondents occupying senior roles in marketing or marketers with a senior managerial role indicated that e-mail market remained an important strategy in their communication strategy.