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Consumer preparation levels for Black Friday in selected countries 2018

Shoppers' level of preparation for Black Friday in selected countries as of September 2018

by Emma Bedford, last edited Jan 22, 2019
Consumer preparation levels for Black Friday in selected countries 2018 This statistic displays shoppers' different levels of preparation for Black Friday in selected countries, as of September 2018. According to a survey by McKinsey & Company, some 44 percent of respondents in the United States reported to have carried out no preparations, whilst eight percent of respondents stated that they had done a lot of planning.
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Shoppers' level of preparation for Black Friday in selected countries as of September 2018

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